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Search Engine Optimisation

The process of achieving good rankings in the major search engines focuses on three key factors:

  • Keyword Research - determines the most effective and relevant phrases that people are actually searching;
  • Site Content - text content, interactive content, metadata, site structure and navigation;
  • Links – links within the site, links to other sites, but most importantly links from other sites;

Developing and implementing this process is just another of our specialities. This ensures that your website attracts a constant stream of relevant visitors from natural or organic search engine searches.

Our team will formulate a full strategy and campaign based upon the following key areas:

  • Keyword Research:
    Identify Industry Keywords, KEI Analysis, Overture Bid Price, Allinanchor Search, Google Competition, LSI Cloud - Supporting Words

  • Keyword Use Factors:
    Keyword Use in Title Tag, Keyword Use in Body Text, Relationship of Body, Text Content to Keywords (Topic Analysis), Keyword Use in H1 Tag, Keyword Use in Domain Name, Keyword Use in Page URL, Keyword Use in H2, H3, H(x) Tags, Keyword Use in Alt Tags and Image Titles, Keyword Use in Bold/Strong Tags, Keyword Use in Meta Description Tag, Keyword Use in Meta Keywords Tag

  • Page Attributes:
    Link Popularity within the Site's Internal Link Structure, Quality/Relevance of Links to External Sites/Pages, Age of Document, Amount of Indexable Text Content, Organization/ Hierarchy of Document Flow (i.e. broad > narrow), Frequency of Updates to Page, Number of Trailing Slashes (/) in URL, Accuracy of Spelling & Grammar, HTML Validation of Document (to W3C Standards)

  • Site / Domain Attributes:
    Global Link Popularity of Site, Age of Site, Topical Relevance of Inbound Links to Site, Link Popularity of Site in Topical Community, Rate of New Inbound Links to Site, Relevance of Site's Primary Subject Matter to Query, Rate of New Pages Added to Site

  • Inbound Link Attributes:
    Anchor Text of Inbound Link, Global Link Popularity of Linking Site, Topical Relationship of Linking Page, Link Popularity of Site in Topical Community, Topical Relationship of Linking Site, Text Surrounding the Link, Internal Link Popularity of Linking Page within Host Site/Domain, PageRank (as measured by the GG Toolbar) of Linking Page, Temporal Link Attributes

  • Negative crawling / rank attributes:
    Server is Often Inaccessible to Bots, Content Very Similar or Duplicate of Existing Content in the Index, External Links to Low Quality/Spam Sites, Participation in Link Schemes or Actively Selling Links, Duplicate Title/Meta Tags on Many Pages, Overuse of Targeted Keywords (Stuffing/Spamming), Very Slow Server Response Times, Inbound Links from Spam Sites, Low Levels of Visitors to the Site (Measured via Toolbar, Clicks in SERPs, etc.)