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The internet has moved into a league of its own when it comes to generating business and educating customers, which is why websites need to be designed and developed with online marketing very much at the core of its strategy. It's all well and good to design and develop a website that looks good, but if nobody can find it then it's simply a waste of money.
A website with a good design, layout, usability and functionality will turn searchers into visitors and visitors into customers.
Get a website right and a prospect can become a customer, advocate and loyal supporter. Get it wrong, and it will be an uphill battle to win over any potential clients.